Chargeback Management Vendors
Before evaluating vendors, understand:
- Chargeback lifecycle and where prevention fits
- Chargeback metrics you're trying to improve
- Alert services basics (Ethoca, Verifi, RDR)
- Representment process for fighting disputes
- Network programs (VAMP, ECM thresholds)
- Three main categories: alert providers (prevent chargebacks), representment services (recover), automation platforms (both)
- For Visa/Mastercard rails: Ethoca and Verifi are the only first-party alert networks. Most other providers resell or aggregate those rails.
- RDR automates, CDRN/Ethoca require action: RDR auto-refunds based on rules; CDRN/Ethoca need manual response within 24-72 hours
- Reseller vs direct tradeoff: Resellers offer single dashboard but add cost; direct enrollment is cheaper at scale
Chargeback Vendor Categories
The chargeback vendor market has distinct categories serving different points in the dispute lifecycle.
| Type | What They Do | Key Players | Typical Pricing |
|---|---|---|---|
| Alert Networks | Pre-dispute notification to prevent chargebacks | Ethoca (Mastercard), Verifi (Visa) | $15–40/alert (reseller) |
| Representment | Fight chargebacks with evidence | Chargebacks911, Midigator, Justt | % of recovery or flat fee |
| Full-Service | Prevent + fight + analyze | Chargeflow, Chargeback Gurus | Hybrid pricing |
| Guarantee | Absorb fraud chargeback liability | Signifyd, Riskified, NoFraud | % of approved GMV |
Most merchants use alert services at minimum, and add representment and/or guarantee services based on fraud mix and volume. The right combination depends on your chargeback sources. Fraud-heavy merchants benefit more from guarantees; friendly-fraud-heavy merchants need representment. See setup dispute alerts playbook for implementation guidance.
Alert Networks
Alert networks notify merchants of pending disputes before they become chargebacks, giving merchants the opportunity to refund proactively and avoid chargeback fees, ratio impact, and representment costs.
The Two Networks
For Visa and Mastercard transactions, there are only two first-party alert networks:
- Verifi (owned by Visa since 2019)
- Ethoca (owned by Mastercard since 2019)
All other "chargeback alert" vendors are resellers, aggregators, or value-added services built on top of these two networks. This is important to understand when evaluating alert providers.
Verifi Products
RDR (Rapid Dispute Resolution)
RDR provides automated refunds based on merchant-defined rules.
How it works:
- You set rules (e.g., "Auto-refund any dispute under $50")
- When a dispute is initiated, rules are evaluated
- Matching disputes are auto-refunded before chargeback is filed
- No manual intervention required once rules are set
Key characteristics:
- Visa only
- Global coverage
- Automated: set rules and forget
- Visa's preferred/modern approach
- Prevents chargeback from being filed entirely
Best for: High-volume merchants wanting automation
CDRN (Cardholder Dispute Resolution Network)
CDRN is a manual alert system with a typical 72-hour response window.
How it works:
- Merchant receives notification of pending dispute
- Merchant has approximately 72 hours to respond
- Merchant must manually process refund if desired
- If refunded, chargeback is not filed
Key characteristics:
- Covers Visa and some Discover transactions
- Primarily US-focused coverage
- Manual process
- Being supplanted by RDR for many use cases
Best for: Merchants wanting review before refund
Order Insight
Order Insight provides transaction details to issuers, helping cardholders recognize legitimate charges. Works with descriptors to reduce confusion.
Key characteristics:
- Integrates with issuer customer service systems
- Reduces "I don't recognize this charge" disputes (see friendly fraud)
- Preventive rather than reactive
- Often free or low-cost
- See prevention hierarchy for where this fits
Ethoca Products
Ethoca Alerts
Ethoca Alerts provide pre-dispute notification to merchants with global coverage.
How it works:
- Cardholder initiates dispute with issuer
- If issuer participates in Ethoca, alert is sent
- Merchant has 24-72 hours to respond (varies by issuer)
- Merchant must manually process refund
Key characteristics:
- Mastercard primary, some Visa coverage
- Global coverage, especially strong outside US (EU, Canada, Asia)
- Manual process: merchant must act
- Typical 24-72 hour response window
Best for: Non-US merchants, Mastercard-heavy volumes
Consumer Clarity
Consumer Clarity provides transaction detail enrichment for issuers.
Key characteristics:
- Merchant logos, itemized receipts, location data
- Helps cardholders recognize legitimate charges
- Reduces friendly fraud from non-recognition
- Integrates with issuer customer service
Fraud Insights
Ethoca Fraud Insights provides analytics on fraud sources and patterns.
Key characteristics:
- Helps identify root causes of chargebacks
- Not an alert service, an analytical tool
- Useful for fraud prevention strategy
Coverage Comparison
| Feature | RDR | CDRN | Ethoca Alerts |
|---|---|---|---|
| Card Networks | Visa only | Visa, some Discover | Mastercard, some Visa |
| Geographic Reach | Global | US-focused | Global (stronger outside US) |
| Process | Automated | Manual (typical 72h window) | Manual (typical 24-72h window) |
| Best For | High-volume, automation | US Visa merchants | Non-US, Mastercard-heavy |
Pricing
Typical reseller pricing is on the order of $15–$40 per alert or prevented dispute, with exact rates depending on volume, channel, and provider. RDR tends to be less expensive than CDRN/Ethoca alerts. Direct network pricing is contract-specific and not publicly disclosed. Get quotes from multiple resellers and ask about volume tiers.
Reseller vs Direct
Reseller Approach
Pros:
- Single dashboard for both networks
- Consolidated billing
- Often simplified onboarding
- Value-added analytics and reporting
Cons:
- Added margin on alert fees
- One more vendor relationship
Examples: Chargeflow, Chargeback, Chargeblast, Midigator
Direct Enrollment
Pros:
- Potentially lower per-alert cost at scale
- Direct relationship with networks
- No reseller markup
Cons:
- Separate platforms for Verifi and Ethoca
- More operational overhead
- May require higher volumes to justify
Recommendation: Start with a reseller for simplicity. As volume grows and you have dedicated chargeback resources, evaluate direct enrollment ROI.
Representment Services
Representment services help merchants fight chargebacks by compiling evidence and managing the dispute process. Win rates vary significantly by reason code and evidence quality.
Key Players
Chargebacks911
Chargebacks911 offers a full-service approach combining managed services and software.
Key strengths:
- Intelligent Source Detection for root cause analysis
- Uses Compelling Evidence 3.0 (CE 3.0) for Visa disputes
- Human + technology hybrid model
- Strong for high-risk verticals (supplements, nutraceuticals, subscription, dating)
Pricing model: Managed services model (higher cost)
Note: Has faced FTC scrutiny in past. Verify current practices.
Midigator
Midigator is an analytics-focused platform with self-service and managed options.
Key strengths:
- Claims 65-80% win rate on disputes
- Real-time chargeback insights and reporting
- Strong root cause identification
- Good for merchants wanting data and control
Chargeflow
Chargeflow uses AI-driven evidence compilation with a pay-for-success model.
Key strengths:
- Claims ~80% win rate
- Pay-for-success pricing (25% of recovered value)
- Human review before submission
- Focuses on recovery, less on prevention
Best for: Merchants wanting outcome-based pricing
Justt
Justt is an automated dispute resolution platform with customizable dispute arguments.
Key strengths:
- Data enrichment for representments
- Customizable logic
- Founded 2020, growing presence
Chargeback Gurus
Chargeback Gurus offers full prevention + representment services.
Key strengths:
- Strong in travel, hospitality, subscription verticals
- Dedicated analyst model
- Founded 2014, McKinney TX
What to Ask Representment Vendors
- What's your win rate by reason code (not just overall)?
- How do you calculate win rate (recovered $ vs. cases won)?
- What evidence sources do you integrate with?
- Do you handle all reason codes or specialize?
- What's your fee structure (flat, percentage, hybrid)?
- How long until I see results?
Chargeback Guarantee Providers
Guarantee providers shift fraud chargeback liability from merchant to vendor. If the vendor approves a transaction that results in a fraud chargeback, the vendor reimburses the merchant.
How Guarantees Work
- Transaction submitted to guarantee provider
- Provider returns Approve/Decline decision
- Merchant ships only approved orders
- If approved order results in fraud chargeback, provider reimburses merchant
Important: Guarantees typically cover only fraud chargebacks, not:
- Friendly fraud / first-party fraud
- Product not received (unless proven delivery)
- Product not as described
- Subscription billing disputes
Key Players
Signifyd
Key strengths:
- 100% financial guarantee on approved orders
- Enterprise retail focus
- Return Abuse Prevention product
- Payment Optimization products
Pricing: Performance-based (% of approved GMV)
Riskified
Key strengths:
- Chargeback guarantee + Dispute Resolve (representment)
- Strong account management reputation
- Auth Rate Enhance (helps improve bank authorization rates)
Pricing: Performance-based tied to approved GMV
NoFraud
Key strengths:
- 100% financial guarantee
- "Pay only for orders we approve" model
- Fast integration (app install or API)
- Subscription fraud protection add-on
Best for: SMB merchants
ClearSale
Key strengths:
- Guaranteed fraud protection
- Strong presence in Latin America
- Multilingual support
Best for: Cross-border merchants
Both Signifyd and Riskified are highly rated for fraud detection and support on review sites like G2. Signifyd tends to be preferred for large-enterprise retail use cases, while Riskified is often noted for strong account management. Ratings change over time. Verify current standing during evaluation.
Issuer-Specific Considerations
Issuers are on the receiving end of disputes, not the sending end. The chargeback vendor landscape looks different from the issuer perspective.
Issuer Focus Areas
Reducing Inbound Disputes
- Consumer Clarity / Order Insight enrollment reduces "unrecognized charge" disputes
- Better transaction descriptors help cardholders recognize charges
- Real-time alerts to cardholders about suspicious transactions
Alert Network Participation
- Issuers receive (not send) Ethoca/Verifi alerts
- Enrollment improves merchant relationships
- May reduce cardholder friction vs. immediate chargeback
Important Note on TC40/SAFE
Even when alerts prevent chargebacks, fraud reports (TC40 for Visa, SAFE for Mastercard) may still be filed.
- These feed into VAMP (Visa Acquirer Monitoring Program) and similar monitoring
- Alert resolution ≠ fraud report suppression
- Relevant for merchants monitoring their network ratios
Case Management Integration
- Integrate alert data into existing fraud case management
- Track alert-to-chargeback conversion rates
- Use alert patterns to identify fraud trends
Building Your Chargeback Stack
The right combination of vendors depends on your transaction volume, fraud mix, and operational capacity.
Minimum Viable Approach
- RDR (Visa automation) + Ethoca Alerts (Mastercard) via single reseller
- Covers both major networks with manageable complexity
- Good starting point for most merchants
Full-Stack Approach
- RDR + CDRN + Ethoca for maximum pre-dispute coverage
- Representment service for disputes that slip through
- Analytics platform for root cause identification
- Consider guarantee provider if fraud losses are significant
ROI Calculation Framework
Alert ROI:
Alert cost: ~$15-40 per alert
Chargeback cost avoided: 2-3x transaction value
(merchandise + fee + operational cost + ratio impact)
Break-even: If alerts prevent chargebacks, ROI is typically positive
Representment ROI:
Cost: % of recovery or flat fee
Recovery: Average chargeback value × win rate
Break-even: If (recovery × win rate) > cost, ROI is positive
Guarantee ROI:
Cost: % of approved GMV
Value: Fraud loss elimination + operational savings
Break-even: If fraud rate × AOV > guarantee cost, ROI is positive
Questions to Ask Chargeback Vendors
Alert Providers
- What's your coverage overlap with my card network mix?
- How do you handle duplicate alerts across networks?
- What's the SLA for alert delivery and response window?
- How do you measure and report prevented chargebacks?
- What integration options exist (API, processor, platform)?
Representment Services
- What's your win rate by reason code?
- How do you define "win" (cases or dollars)?
- What evidence sources do you integrate with?
- What's your average time to resolution?
- Do you handle all networks/reason codes?
Guarantee Providers
- Exactly what chargeback types are covered?
- What's excluded from the guarantee?
- What's the claims process?
- How quickly are reimbursements paid?
- What happens if my fraud rate spikes? Can you terminate?
- Unclear coverage percentages
- No transparency on alert sources (are they reselling or direct?)
- Excessive volume minimums for your transaction count
- No dispute-level reporting
- Vague guarantee exclusions
- High-pressure annual commitment for unproven service
Next Steps
Setting up alert services?
- Understand the two networks - Verifi and Ethoca
- Compare coverage - RDR vs CDRN vs Ethoca
- Choose reseller vs direct - Start with reseller
Evaluating representment services?
- Review key players - Chargebacks911, Midigator, Chargeflow
- Ask the right questions - Win rate by reason code
- Calculate ROI - Recovery vs cost
Considering chargeback guarantees?
- Understand how guarantees work - What's covered
- Compare providers - Signifyd, Riskified, NoFraud
- Calculate ROI - Fraud rate vs cost
See Also
- Chargeback Lifecycle - How chargebacks work end-to-end
- Chargeback Prevention - Prevention strategies
- Chargeback Alerts - Deep dive on alert services
- Fraud Vendor Landscape - Prevention vendors
- Fraud Vendor Selection - How to evaluate vendors
- Representment - Fighting chargebacks
- Compelling Evidence - Evidence requirements
- Network Programs - VAMP, ECM thresholds
- Winning Evidence - What wins disputes
- Setup Dispute Alerts - Implementation guide
- Vendor Selection Guide - Evaluation framework
- Chargeback Metrics - Tracking dispute rates